When the Hope Food Collective undertook a Community Food Security Assessment in 2016, there was a clear and consistent message from residents seeking more local options with more control over the source and quality of their food.
Unfortunately, with its surplus of under-utilized agricultural land and lack of supportive policies, the District of Hope had a long way to go to meet these expectations. So, with the help of IAF’s Agricultural Area Planning Program, the District formed an Agricultural Advisory Committee and began the process to strengthen and promote its local food system.
And with recent endorsement by City Council, the new Hope Food and Agriculture Plan now offers a ten-to 15-year blueprint for guiding the long-term development of agri-food systems in Hope!
According to project manager Brittany Ekelund, the plan reflects extensive consultation and presents a shared vision to support both new and existing agri-businesses and enhance food security for everyone.
“The plan is a long-range strategy for increasing the use of agricultural land for farming as well as establishing and scaling-up the local food and agriculture value chain,” says Ekelund. “The plan takes a food system approach and considers all aspects of the value chain from production, processing and direct-sales to celebration and food recovery.”
Priorities captured in the ambitious new plan include maintaining Agricultural Land Reserve boundaries and discouraging subdivision, expanding processing infrastructure, establishing a regional food hub, encouraging ecologically responsible agriculture practices and creating a branding strategy for Hope food and agriculture.
The regional branding initiative is already underway, offering logos and other marketing materials to government, business and education sectors. With access to new tools, Hope producers and processors can more easily tap into larger regional markets, fulfilling another key priority identified during consultations.
“During the 2016 assessment, local producers expressed a need for a consistent, viable market for their products, so we really wanted our plan to offer specific avenues for improving marketing opportunities,” explains Ekelund, adding that they are also focused on creating a more supportive and inclusive farmers’ market.
For Ekelund, increasing collaboration, communication and educational opportunities is the most important path forward in building a strong and sustainable industry, especially when it comes to recruiting new talent to the local ag sector.
“Hope offers an appealing option for innovative, young or new agriculturalists interested in small-scale agriculture,” she says. They can take advantage of our current low cost of agricultural land relative to the Lower Mainland, location for easy distribution and excellent water quality and soil health.”
And for added incentive, the District hopes to host a workshop series for farmers, processors and artisans to learn practical business skills and is also exploring ways to help producers navigate government regulations and permitting requirements to responsibly grow their operations.
“We’re trying to build a network of farmers that can work together to support each other, pool resources, develop products and expand market share for the benefit of the entire community,” Ekelund emphasizes.
Funding: $13,000 provided through the former federal-provincial Safety Net Fund. (B0016.47)