The BC Buy Local Program was the precursor to what is now known as the Buy BC Partnership Program. Agrifood and seafood companies in BC were able to apply to the program to receive cost-shared funding from the BC Government to help promote their products through buy local initiatives such as traditional print advertising and promotional campaigns. The program was designed to build consumer demand and increase BC agri-food and seafood competitiveness in the domestic market by supporting local marketing efforts.

“The Buy Local Program has allowed us to expand our business, improve our promotions, and try new advertising venues that we would not have been able to do otherwise. With these accomplishments, we have increased our sales across the board and have increased our product line, and we are looking forward to what we will be able to accomplish in 2017 with this momentum. The Buy Local program has given us a running start at the next few years, and has been an excellent learning opportunity on what tactics are working and which ones need further development.”

R. Dave Brimacombe, Co-Founder & Head Distiller, Wayward Distillation House