BC Agrifood & Seafood Market Development Program

The B.C. Agrifood and Seafood Market Development Program helps B.C. agri-food producers, agri-food and seafood processors, co-operatives and associations to identify, assess, target and develop market opportunities to increase their sales outside of B.C.

Program Information

The five-year Federal-Provincial cost-shared program, funded through the Canadian Agricultural Partnership,  supports the development of marketing skills and plans, the creation of market research and export-focused promotional materials, and participation in export-focused market development activities, including reaching new customers through inter-provincial/ international trade shows.

Program Guide for Applicants

Program Guide

For more detailed information on the B.C. Agri-food and Seafood Market Development Program, to include the program funding model, the eligibility criteria and how to apply, please refer to the program guide

The Steps to Funding

  • 1

    Program Eligibility Form

  • 2

    Notice of Eligibility

  • 3

    Project Application

  • 4

    Project Approval

Determine your Eligibility

Select the appropriate eligibility form to determine whether your institution is eligible for program funding. Eligibility forms are accepted all year round.

Association, Board or Council

Program Eligibility Form for Industry Association, Board, or Council

Producer, Processor or Cooperative

Program Eligibility Form for Producers, Processors and Cooperatives

Program application forms will be made available October 1st for projects starting April 1st the following year. To keep up to date with program announcements please register for our monthly e-newsletter .

IAF Newsletter

The Application Timeline


Program Eligibility Form Deadline for projects starting in April the following year


Consultation Calls with Applicants & Project Application Deadline for projects starting in April the following year

December / January

Project Scoring & Assessment


Project Adjudication


Project Contracting


Project Implementation, April through to March


Funding Acknowledgement Requirements

Project materials must recognize the Government funding to qualify for cost-sharing.

Pre-qualified Consultants

For Market Research and Market Development Planning applicants

Eligible Marketing Skills Training Courses

For Market Skills Training applicants

Program Brochure

Gain an oversight to the program by downloading our Program Brochure.

Recent Projects

New BCfresh Brand Brings More BC Veggies to Canadians

While the Covid crisis has halted many industries in their tracks, Brian Faulkner from BCfresh is considering the silver lining in the latest […]

US Tradeshow Opens Doors for BC Cherries

We recently caught up with Sutherland S.A. Produce on the heels of their 2019 trade mission to the US. Thanks to Market Development […]

Sutherland Gets Set For Market Development Tour

We recently sat down with Sutherland S.A. Produce as they prepared to embark on their 2019 export initiative. Thanks to Market Development funding […]