JusTea Infuses into New Markets with Compostable Tea Bags

JusTea is catering to lovers of convenience and tea with their first-ever compostable pyramid tea bags. The tea bags, launched in 2021, were received positively by customers. Since launching the new product, consumer demand has been consistently growing.

JustTea, founded by the Bain family, partners directly with small-scale tea farming families and communities in Kenya to create their products. They exclusively sell hand-picked, whole leaf tea.

After launching the compostable tea bags and seeing the demand for more, they applied for funding from the B.C. Agrifood and Seafood Market Development Program. With the funding received from the program, they were able to continue expanding to new markets by utilizing Amazon in Canada and the US.

“As a result of participating in the B.C. Agrifood and Seafood Market Development Program, JusTea Beverages has been able to reach new customers in the US and Canada,” said Paul Bain, Tea Captain. “The program has made it possible to expand our tea bag products to new markets. As we work to navigate a business environment heavily impacted by the COVID-19 pandemic the support of the program has enabled us to continue prioritizing important export marketing activities that might otherwise be delayed or cancelled.”

Funding for this project was provided by the Governments of Canada and British Columbia through the Canadian Agricultural Partnership, a federal-provincial-territorial initiative. The program is delivered by the Investment Agriculture Foundation of BC.

The federal-provincial-territorial Canadian Agricultural Partnership framework ends on March 31, 2023. Check the BC Ministry of Agriculture and Food’s webpage for updates about upcoming funding opportunities after March 31.

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