When Coreen Rodger Berrisford first set foot in IAF in 2004,
she was expecting a temporary assignment from her regular post with Agriculture
and Agri-Food Canada. Hoping to work more directly with industry, she accepted
a six-month contract as a Program Manager. But by the end of her term she
realized “this was it,” an epiphany which sparked a fifteen-year career with
Now the Director of Client Relations, her tenure has seen no
shortage of challenges, opportunities and adventures. Beloved for her optimism
and energy, Coreen views not only her success but her entire scope of work as
merely one part of a larger whole, with every achievement defined by the
relationships they influence and inspire.
“This is a great place to work if you want to feel like
you’ve accomplished something, I know people really appreciate the work that
IAF does and the support it gives,” she explains. “In my role I’m often on the
receiving end of that recognition, having worked with clients on hundreds of
applications to help build their projects.”
And while she has either managed or collaborated on more
than a dozen funding programs and initiatives in areas like agricultural area
planning, labour, innovation, export and apiculture, her favourite projects
allowed her to work directly with farming committees to address pressing issues
like biosecurity and animal care, or opportunities like agri-tourism.
The Poultry Biosecurity Initiative, for instance, while initially
the most challenging pursuit, resulted in a significant decrease of Avian
Influenza and reduced impacts to industry.
For Coreen, the diversity of responsibilities entrusted to
her is one of the many reasons she’s chosen to remain with IAF for over a
“When you think of all the work we have done as an
organization its pretty broad, its hit almost every area of need,” she
Conversely, its also what’s allowed her to focus her
interests and encouraged her to launch her own business, CORAN Consulting. Her
first opportunity – serving as the BC Cranberry Marketing Commission’s new
“It’s the next step in working directly with and for farmers
again, that’s what I’m looking forward to,” she says. “It takes my favourite
part of working with IAF and makes it my core activities.”
But like most transitions in life, the change is
bittersweet, with her departure leaving an undeniable void for her teammates.
“Working with good staff makes all the difference – we
support each other and that’s made it a really great place to work,” she
emphasizes, adding that she’s also enjoyed many rewarding relationships with
IAF directors over the years as well.
“They are really
industry leaders who put so much of their own time into making IAF successful
and their industry successful.”
With the last 15 years reflecting a mix of elements
simultaneously stimulating, dynamic, fun and heartwarming, Coreen leaves
stronger than when she arrives, primed for her next role.
“There are no lost opportunities – I’ve done it all, which
is why I feel like I can finally go.”