Buy BC Partnership Program

Buy BC Partnership Program2024-04-02T09:27:38-07:00

The Buy BC Partnership Program is comprised of a logo licensing and a cost-shared funding component. It is designed to build consumer demand and increase BC agri-food and seafood competitiveness in the domestic market by supporting local marketing efforts in complement with a Buy BC brand.

The Buy BC Partnership Program aims to achieve the following outcomes:

  • Enable industry to undertake sector or product-specific Buy BC marketing activities to increase local market share, product sales, and consumer awareness;
  • Ensure consumers can easily identify BC agri-food and seafood products at the point of sale;
  • Build and maintain Buy BC brand recognition; and
  • Build a greater awareness of and demand for, local food and beverage products across the province.

“It has been a pleasure working with the IAF team whose members are always professional, pleasant, knowledgeable and prompt to reply. The Buy BC application and reporting processes are straightforward and easy to navigate with lots of opportunity for questions and feedback. The administration of the program has also continued to evolve over the years to streamline the process making it more efficient to apply and provide results while still providing full accountability. The support and expertise of the IAF has certainly contributed to the success of the Pacific Halibut Management Association’s participation in the Buy BC program.”

Sandra Merk, Marketing & Communications Manager

The Buy BC Logo Licensing component provides eligible BC producers, processors, industry associations, agricultural fairs, farmers’ markets, retailers, distributors, food hubs, wholesalers, and other non-profit food/seafood organizations with the opportunity to use the Buy BC logo for free on BC-wide marketing and promotional activities. The purpose of the logo is to make it easy for consumers to identify and support BC foods/beverages.

Value of Program in 2022/23
Funds Committed to Projects in 2022/23
Cost-shared projects funded in 2022/23
Logo licenses issued in 2022/23

Project Profiles & Successes

Funding provided by:

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