The Buy BC Partnership Program is comprised of a logo licensing and a cost-shared funding component. It is designed to build consumer demand and increase BC agri-food and seafood competitiveness in the domestic market by supporting local marketing efforts in complement with a Buy BC brand.
The Buy BC Partnership Program aims to achieve the following outcomes:
- Enable industry to undertake sector or product-specific Buy BC marketing activities to increase local market share, product sales, and consumer awareness;
- Ensure consumers can easily identify BC agri-food and seafood products at the point of sale;
- Build and maintain Buy BC brand recognition; and
- Build a greater awareness of and demand for, local food and beverage products across the province.
The Buy BC Logo Licensing component provides eligible BC producers, processors, industry associations, agricultural fairs, farmers’ markets, retailers, distributors, food hubs, wholesalers, and other non-profit food/seafood organizations with the opportunity to use the Buy BC logo for free on BC-wide marketing and promotional activities. The purpose of the logo is to make it easy for consumers to identify and support BC foods/beverages.
Project Profiles & Successes
Funding provided by:
