The Buy BC logo makes it easy for consumers to identify and support BC agrifood and seafood products.
Eligible Applicants
Eligible applicants approved for cost-shared funding are required to apply for use of the Buy BC logo. Applicants that seek to use the Buy BC logo without receiving cost-shared funding (i.e. they did not submit an application or are not approved to receive cost-shared funding) are welcome to apply for use of the Buy BC logo.
To be considered for authorization to use the Buy BC logo, applicants must:
- be a B.C.-based:
- industry association, board, or council; agricultural fair and/or farmers’ market; agriculture, food and beverage, and/or seafood retailer, wholesaler, or distributor; or other non-profit agriculture, food and beverage, and/or seafood organization; OR
- primary agriculture and/or seafood producer or cooperative; or agriculture, food and beverage, and/or seafood processor;
- have a head office in B.C. or be entitled (including being appropriately registered, licensed or certified, as appropriate) to do business in B.C.; and,
- be selling or marketing one or more products grown or processed in B.C.
Buy BC Logo Licensing provides industry with the opportunity to apply for authorization to use the Buy BC logo through two types of Authorized Use Agreements:
- Authorized Use Agreement for Marketing
- Authorized Use Agreement for Certification
Authorized Use Agreement for Marketing
The Authorized Use Agreement for Marketing enables BC industry associations, boards and councils; agricultural fairs and farmers’ markets; agriculture, food and beverage, and seafood retailers, wholesalers, and distributors; and other non-profit agriculture, food and beverage, and seafood organizations to use the Buy BC logo on marketing/promotional materials to increase appreciation, awareness and support for BC agriculture and food products across the province.
Please note that industry associations, boards and councils; agricultural fairs and farmers’ markets; agriculture, food and beverage, and seafood retailers, wholesalers, and distributors; and other non-profit agriculture, food and beverage, and seafood organizations are not eligible to use the Buy BC logo on product/packaging labels through a marketing license. Only producers, processors and cooperatives that have been certified through Buy BC logo licensing can apply the Buy BC logo directly on product/packaging labels on approved products.
Authorized Use Agreement for Certification
The Authorized Use Agreement for Certification enables BC primary agriculture and seafood producers and cooperatives; and agriculture, food and beverage, and seafood processors that meet the Buy BC logo certification requirements to use a strong Buy BC brand identifier (i.e. Buy BC logo) on their product/packaging labels and marketing/promotional materials that will help consumers recognize and seek out BC products.
Certified “Buy BC” products provide the public with confidence that those products meet specific criteria regarding their connection to BC as the place of origin or manufacture of the products themselves or their ingredients.
Please note that producers, processors and cooperatives are only eligible to apply for the certification license. The Buy BC logo must not be used on product/packaging labels and marketing/promotional materials for products that have not received approval for certification.
Applications must meet the following Buy BC Logo Licensing certification requirements to use the Buy BC logo.
Primary Agriculture and/or Seafood Producers or Cooperatives:
Producing fresh food, beverage, or agricultural and seafood products which are 100% grown, caught, or raised in B.C.
Agriculture, Food and Beverage and/or Seafood Processors:
Processing food, beverage, or agricultural and seafood products which are processed and packaged in B.C. with 51% or more of the direct cost of producing the product in its final form (i.e. sum of raw materials, direct labour, variable processing, and packaging) originating in B.C. When the main raw materials are available in sufficient quantities from B.C. producers, they must be used.
Agriculture, Food and Beverage and/or Seafood Processors must complete and upload this excel form with the Buy BC Licensing Certification Application: Calculating Direct Costs (.xls)
Apply for a Buy BC Logo License
Industry Association, Board, Council; Agricultural Fair; Farmers’ Market; Retailer; Wholesaler; Distributor; Other Non-Profit: Buy BC Logo Licensing Marketing Application
Producers, Processors and Cooperatives: Buy BC Logo Licensing Certification Application
Buy BC Logo Inquiries
For Buy BC logo inquiries, including questions, comments, and concerns/complaints with regards to use of the Buy BC logo, please contact licensing[at]iafbc.ca
Looking for Buy BC Partnership Program Cost-Shared Funding?
The Buy BC Partnership Program Cost-Shared Funding is available to applicants to undertake sector/product specific marketing and promotional activities to increase consumer demand and sales of BC agrifood and seafood products within the Province. For more information: Buy BC Partnership Program Cost-Shared Funding
