Buy BC Partnership Program

Buy BC Partnership Program Cost-Shared Funding is available to applicants to undertake sector/product specific marketing and promotional activities to increase consumer demand and sales of BC agrifood and seafood products within the Province.

Program Announcement

Thank you to everyone who submitted an application for the 2020 – 21 fiscal year. Your application is currently being processed and we will be notifying all applicants of the funding decision by 16:30 on Friday 28th February 2020.  

To assist with any questions you may have on the 2020-21 funding cycle please refer to our Frequently Asked Questions.

Program Information

The Buy BC Partnership Program is one of the key elements of the enhanced Buy BC Program, and is administered on behalf of the British Columbia (B.C.) Ministry of Agriculture by the Investment Agriculture Foundation of British Columbia (IAF). The Program includes a licensing component and a cost-shared funding component. It is designed to increase the competitiveness of B.C.’s agri-food and seafood industry in the domestic market by supporting local marketing efforts in complement with a Buy BC brand.

The Buy BC Partnership Program aims to achieve the following outcomes:

  • Enable industry to undertake sector or product specific Buy BC marketing activities to increase local market share, product sales and consumer awareness;
  • Ensure consumers can easily identify B.C. agri-food and seafood products at the point of sale;
  • Build and maintain Buy BC brand recognition; and
  • Build a greater awareness of, and demand for, local food and beverage products across the province.

Program Guide for Applicants

Program Guide

For more detailed information on the Buy B.C. Partnership Program, to include the program funding model, the eligibility criteria and how to apply, please refer to the program guide

The Steps to Funding

  • 1

    Buy BC Licensing

  • 5

    Project Approval

  • 4

    Project Application

  • 3

    Notice of Eligibility

  • 2

    Program Eligibility Form

Determine your Eligibility

Select the appropriate eligibility form to determine whether your institution is eligible for program funding. Eligibility forms are accepted all year round.

Association, Board or Council

Program Eligibility Form for Industry Association, Board, Council, Agricultural Fair or Farmers’ Market

Producer, Processor or Cooperative

Program Eligibility Form for Producers, Processors and Cooperatives

Program application forms will be made available October 1st for projects starting April 1st the following year. To keep up to date with program announcements please register for our monthly e-newsletter.

IAF Newsletter

The Application Timeline


Program Eligibility Form Deadline for projects starting in April the following year


Consultation calls with Applicants & Project Application Deadline for projects starting in April the following year

December / January

Project Scoring & Assessment


Project Adjudication


Project Contracting


Project Implementation, April through to March


Funding Acknowledgement Requirements

Project materials must recognize the Government funding to qualify for cost-sharing

Program Brochure

Recent Projects

Buy BC Helps Local Company Harness Flour Power

Anita’s Organic Mill is out to inspire and connect British Columbians through the love of baking. And thanks to their recent Buy BC […]

Cook Poultry Like A Pro Campaign Heats Up

When appealing to millennial shoppers, you better have an irresistible message ready to share across multiple online channels. Though an increasing number of […]