Buy BC Partnership Program

Buy BC Partnership Program Cost-Shared Funding is available to applicants to undertake sector/product specific marketing and promotional activities to increase consumer demand and sales of BC agrifood and seafood products within the Province.

Program Announcement

If you have received confirmation of your eligibility and are in the process of completing your Project (Part B) Application, the IAF team is here to support you. Until November 29th, you can book an appointment to speak with one of our program coordinators who will review your draft application and provide feedback accordingly. To take advantage of this opportunity, submit your draft Project (Part B) Application form to today! There are only a limited number of consultation appointments available and they will be booked on a first come first serve basis.

After November 29th the IAF team will no longer consult with applicants on their project application.  Incomplete applications will not be considered for funding. Please note that a complete application consists of two parts: The Project (Part B) Application and the Budget.

November 1st marked the closing date for Logo Licensing and Eligibility forms (Part A Applications) for the 2020/2021 funding cycle. IAF encourages industry to continue to apply for logo licences throughout the year and will continue to accept Eligibility Forms (Part A Applications) on a rolling basis, however these will only be for consideration in the 2021/2022 funding cycle.

Program Information

The Buy BC Partnership Program is one of the key elements of the enhanced Buy BC Program, and is administered on behalf of the British Columbia (B.C.) Ministry of Agriculture by the Investment Agriculture Foundation of British Columbia (IAF).

The Program includes a licensing component and a cost-shared funding component. It is designed to increase the competitiveness of B.C.’s agri-food and seafood industry in the domestic market by supporting local marketing efforts in complement with a Buy BC brand.

The Buy BC Partnership Program aims to achieve the following outcomes:

  • Enable industry to undertake sector or product specific Buy BC marketing activities to increase local market share, product sales and consumer awareness;
  • Ensure consumers can easily identify B.C. agri-food and seafood products at the point of sale;
  • Build and maintain Buy BC brand recognition; and
  • Build a greater awareness of, and demand for, local food and beverage products across the province.

Recent Project

Buy BC Helps Local Company Harness Flour Power

Anita’s Organic Mill is out to inspire and connect British Columbians through the love of baking. And thanks to their recent Buy BC […]

Upcoming Deadlines

  • Fri

    Buy BC Cost-Shared Funding: Project Application Deadline

    4:30 pm

Program Guide for Applicants

Program Guide

For more detailed information on the Buy B.C. Partnership Program, to include the program funding model, the eligibility criteria and how to apply, please refer to our NEW program guide

Key Changes to the Application Process

Due to the popularity of this program IAF is changing the application process from a first-come first-serve basis to a competitive basis. This shift in process means that:

  1. There will be an application window for Project Applications (Part B Applications): during this window, from October 1, 2019 until November 29, 2019, applicants will be able to book a maximum of 2 x 30-minute consultation calls with an IAF Program Coordinator for feedback and guidance on their application. After the application window closes, applicants will not be able to  further develop project applications.
  2. Project Applications (Part B Applications) will be scored against a set of assessment criteria: after the application window closes all applications will be ranked. Only top-scoring applications will go forward for funding consideration. The program adjudication committee will decide which projects are approved for funding and all clients, regardless of the outcome, will be notified in mid-February 2020. All projects will have an April 1, 2020 start date and must be wrapped up by March 31, 2021

While the application process is changing, please note that the program goals, objectives and eligible activities for the program remain the same.


To apply for the Buy BC Partnership Program please complete the Program Eligibility Form (Part A) and submit to IAF at buybc(at)

Association, Board or Council

Application information for Industry Association, Board, Council, Agricultural Fair or Farmers’ Market

Producer, Processor or Cooperative

Application information for Producers, Processors and Cooperatives

Following the successful completion of the Program Eligibility Form (Part A),  IAF staff will provide the Project Application (Part B) directly to eligible participants


Funding Acknowledgement Requirements

Project materials must recognize the funding provided by the Government of BC to qualify for cost-sharing.

NOTE: You are required to ensure the requirements are applied consistently in all project communications, materials and products, failure to do so may put committed funding at risk.