Buy BC Partnership Program Update

IAF will no longer be delivering the Buy BC Partnership Program as of March 31, 2023. The Ministry of Agriculture and Food will be issuing Buy BC Logo Licenses directly.

Please visit Buy BC for more information about the program.

IAF is no longer accepting new Buy BC Logo License applications at this time, but if you have an existing license and require support, please contact buybc(at)iafbc.ca

IAF is working with the Ministry to ensure the transition has as little impact to participants as possible.

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Program Goals

The Buy BC Partnership Program aims to achieve the following outcomes:

  • Enable industry to undertake sector or product-specific Buy BC marketing activities to increase local market share, product sales, and consumer awareness;
  • Ensure consumers can easily identify BC agri-food and seafood products at the point of sale;
  • Build and maintain Buy BC brand recognition; and
  • Build a greater awareness of and demand for, local food and beverage products across the province.

How it Works

The Program model is designed around two components – the Buy BC logo licensing component and the Buy BC cost-shared funding component.

Buy BC Logo Licensing

The Buy BC Logo Licensing component provides eligible BC producers, processors, industry associations, agricultural fairs, farmers’ markets, retailers, distributors, food hubs, wholesalers, and other non-profit food/seafood organizations with the opportunity to use the Buy BC logo for free on BC-wide marketing and promotional activities.

IAF will no longer be the issuing agent of Buy BC Logo Licenses as of March 31, 2023. The Ministry of Agriculture and Food will be issuing Buy BC Logo Licenses directly. IAF is working with the Ministry to ensure the transition has as little impact to participants as possible.

IAF is no longer accepting new Logo License applications. Please contact buybc(at)iafbc.ca for support of an existing license.

Buy BC Cost-Shared Funding

Once approved for a Buy BC logo license, select applicants can apply for cost-shared funding.

IAF will not be delivering Buy BC Cost-Shared Funding in 2023/24. To learn more about the program visit the Government of BC’s Buy BC website.

Resources

Buy BC Program Guide

Download the Buy BC Program Guide.

Buy BC Partnership Program Brochure

Download the Buy BC Brochure.

Government Website

Please visit the BC Government’s Buy BC website for information on other local marketing resources and initiatives.

Funding provided by:

CAP Logo, Province of BC Logo, Government of Canada Logo

Please note: the Government of BC may, from time to time, give instructions to IAF in relation to the delivery and administration of this program. IAF must and will comply with those instructions.