The Buy BC Partnership Program provides cost-shared funding and a recognizable Buy BC logo to help BC’s agrifood and seafood sector market their products and increase sales within BC.
The Buy BC Partnership Program is a key element of the enhanced Buy BC Program administered by IAF on behalf of the BC Ministry of Agriculture, Food and Fisheries.
The program is comprised of a logo licensing and a cost-shared funding component. It is designed to build consumer demand and increase BC agri-food and seafood competitiveness in the domestic market by supporting local marketing efforts in complement with a Buy BC brand.
**Applications for Buy BC logo license are on-going. New licensing applications or requests to amend products lists must be submitted no later than November 9, 2021 to be considered for the 2022-23 funding cycle.**
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Program Goals
The Buy BC Partnership Program aims to achieve the following outcomes:
- Enable industry to undertake sector or product-specific Buy BC marketing activities to increase local market share, product sales, and consumer awareness;
- Ensure consumers can easily identify BC agri-food and seafood products at the point of sale;
- Build and maintain Buy BC brand recognition; and
- Build a greater awareness of and demand for, local food and beverage products across the province.
How it Works
The Program model is designed around two components – the Buy BC logo licensing component and the Buy BC cost-shared funding component.
Who’s Eligible?
The Buy BC Partnership Program helps B.C.-based companies and organizations carry out enhanced marketing and promotion by using the Buy BC brand.
| Eligible for Buy BC Logo License | Eligible for Cost-Shared Funding | |
|---|---|---|
| Primary Agriculture and/or Seafood Producers | ||
| Agriculture, Food and Beverage, and/or Seafood Processors or Cooperatives | ||
| Industry Associations, Boards or Councils | ||
| Agriculture Fairs and/or Farmers’ Markets | ||
| Non-Profit Social Enterprises | ||
| Agriculture, Food and Beverage, and/or Seafood Retailers, Wholesalers, or Distributors | ||
| Agriculture, Food and Beverage, and/or Seafood Food Hubs and Processing Facilities | ||
| Other Non-Profit Agriculture, Food and Beverage, and/or Seafood Organizations |
Note: Includes growers, harvesters, ranchers and those producing fresh food, beverage, or agricultural and seafood products which are 100% grown, caught, or raised in BC
Ready to Apply?
Resources
Funding provided by:
Please note: the Government of BC may, from time to time, give instructions to IAF in relation to the delivery and administration of this program. IAF must and will comply with those instructions.
