Buy BC Helps Local Company Harness Flour Power

Anita’s Organic Mill is out to inspire and connect British Columbians through the love of baking. And thanks to their recent Buy BC project, the Chilliwack company has not only successfully launched their newest service, Anita’s Bake Club, but has also introduced their new line of gluten-free products into the local market.

An artisan-quality and certified organic and kosher mill, Anita’s produces white, whole grain and sprouted flours, cereals and mixes sourced directly from local farmers in Armstrong and Creston.

With the addition of their new bake club (an online membership-based model designed to educate and connect baking enthusiasts) as well as new marketing materials including recipes, baking guides and videos, Anita’s has seen a sizeable uptake in consumer engagement, awareness and sales.

According to vice-president Jayda Smith, brand recognition has grown steadily month over month, with their social media presence and number of followers similarly expanding.

“Anita’s Bake Club was particularly successful with more than 1,500 new members registered through our website,” she reports. “These signups allow us to engage directly with customers creating meaningful connections, brand loyalty and enhanced revenue.”

By the end of the project Anita’s sales were up 36 percent and their new line of gluten-free products launched in 100 local stores.

The company is now focused on expanding their reach within natural channels across Canada and will be opening a bakery in their new Chilliwack facility this fall.

For Jayda, having support to more actively engage local consumers and promote their products as ‘made in BC’ has offered a measurable competitive advantage against imports.

“These results could not have been achieved without the funding of this project,” she declares. “We now have the tools in place to continue increasing BC consumer preference for our brand, further supporting our local farmers and strengthening the BC food processing industry.”

Funding: $38,663 through the BC Government’s Buy BC Partnership Program. (BBC036)