The $8 million Buy Local Program offers funding in 2016/17 for BC’s agriculture, food and seafood sectors to enhance local marketing efforts to increase consumer demand and sales of BC agrifoods.

Businesses and organizations can apply for matching funding (i.e., applicants are required to contribute 50% in cash of the total cost of the project budget) for projects that promote local foods that are grown, raised, harvested, or processed in BC.

The amount of cost-shared funding applied for must be considered reasonable relative to the applicant’s annual sales in the previous and current years. The maximum funding available as a percentage of reported annual revenue is 30%.

Program Objectives

Projects must meet the following objectives:

  • Increase use of British Columbia’s agriculture, food and seafood sectors in the domestic marketplace
  • Build consumer preference, demand and sales for BC agrifoods sold within the province

Eligible Activities

Businesses and organizations representing BC’s agriculture, agrifood or seafood sectors are accessing up to $75,000 for eligible projects to a minimum of $5,000. Activities must be NEW activities to the applicant to be found eligible. Examples include:

  • Media advertising (e.g., radio, TV, print)
  • In-store promotions and advertising (e.g., signage, recipes, in-store demonstrations, consumer contests, flyer advertising)
  • Adding your buy local identifier to on-product labelling
  • Social media or web campaigns (e.g., Buy Local specific landing page)
  • Trade shows and events
  • Branding and public relations activities

Eligible Products

BC Food: any food, seafood or beverage product made entirely from ingredients sourced in BC or composed of more than 85% of their main ingredients from BC. All processing and packaging must be done in BC.

BC-made Food: any food, seafood or beverage product that is processed and packaged entirely in BC. When the main ingredients are available in sufficient quantities from BC producers, they must be used.

To be considered for funding, applicants must demonstrate that their marketing efforts will result in increased consumption of their products and generate increased revenue for the applicant.

Ineligible Activities

All activities must be directly linked to increasing sales. The following activities will no longer be eligible for funding:

  • Social media such as Facebook and Twitter as stand-alone activities (these are only considered eligible as part of a complete social media campaign)
  • Awareness building activities with the exception of “new” products introduced to the domestic market
  • Domestic market research
  • Marketing plans
  • Translating materials into English
  • Educational events (e.g., producer workshops)

For more information about ineligible activities: BC Government’s Buy Local Program FAQ

Eligible Applicants

  • Associations
  • Cooperatives
  • Marketing boards
  • Aboriginal groups
  • Non-profit organizations
  • For-profit organizations
  • Individual firms (including food processors)

All applicants must have a head office, or be registered, in BC.

Deadlines

Application and Adjudication dates for 2016/17

2016-17BuyLocalAppDates

 

For more information

Please contact our Buy Local Program Coordinator

Donna Anaka

T 604.329.2290 E danaka(at)iafbc.ca