Buy BC Partnership Program Cost-Shared Funding is available to applicants to undertake sector/product specific marketing and promotional activities to increase consumer demand and sales of BC agrifood and seafood products within the Province.

Eligible Activities

Eligible activities include:

  • Labelling Products/Packaging with a Buy BC Logo: Designing/redesigning and printing of product labels/packaging which incorporates the new Buy BC logo (on eligible products certified for Buy BC logo use) to promote specific agriculture/seafood/beverage products within B.C.
  • Media Advertising: Developing and producing Buy BC-branded media advertising to promote specific agriculture/seafood/beverage products within B.C., including print, broadcast and online advertising campaigns.
  • Marketing Collateral and Promotional Tools: Designing, developing, translating, printing/producing Buy BC-branded marketing collateral and promotional tools (e.g. retail flyers, posters, marketing brochures/rack cards, stickers, banners, signage, sell sheets, shelf-talkers, point of sale materials, shopping bags, aprons, placemats/coasters, pens, pins, etc.) to promote specific agriculture/seafood/beverage products within B.C.
  • BC-Focused Market Development Activities: Undertaking domestic-focused market development activities (to promote specific agriculture/seafood/beverage products within B.C.) such as tradeshows, food fairs and sales exhibitions that target consumers and/or food service/institutional/retail buyers; in-store product demonstrations; in-store retail/restaurant/food-service promotions; etc.

For more information about eligible/ineligible activities: Buy BC Partnership Program FAQ

Eligible Applicants

The following applicants are eligible to receive cost-shared funding:

  • Primary Agriculture and/or Seafood Producers (includes growers, harvesters, ranchers, etc.) or Cooperatives
  • Agriculture, Food and Beverage, and/or Seafood Processors
  • Industry Associations, Boards, or Councils
  • Agriculture Fairs
  • Farmers’ Markets

To be considered for cost-shared funding, an eligible applicant must:

  • have a head office in B.C. or be entitled to do business in B.C.
  • be selling or marketing a product that is:
    • grown in B.C. (i.e. producing fresh food, beverage, or agricultural and seafood products which are 100% grown, caught, or raised in B.C.); or
    • processed in B.C. (i.e. processing food, beverage, or agricultural and seafood products which are processed and packaged in B.C. with 51% or more of the direct cost of producing the product in its final form – i.e. the sum of raw materials, direct labour, variable processing, and packaging – originating in B.C.).
  • have the ability to contribute a minimum percentage of the total project budget, in cash, towards eligible costs as follows:
    • 50% for B.C.-based primary agriculture and/or seafood producers or cooperatives; agriculture, food and beverage, and/or seafood processors; agriculture fairs and/or farmers’ markets; or,
    • 30% for industry associations, boards, or councils.
  • have total annual gross revenues (i.e. sales) greater than $30,000/year for the most recent two years (applies only to primary agriculture and/or seafood producers and cooperatives; and agriculture, food and beverage, and/or seafood processors).

For the first application deadline/adjudication each year, $500,000 of Program funding will be allocated to support eligible projects for industry associations and $100,000 of Program funding will be allocated to support eligible projects for agricultural fairs and farmers’ markets. After the first application deadline/adjudication, all remaining Program funding will be available to applicants on a first-come, first-served basis.

Apply

Industry Association, Board, Council, Agricultural Fair or Farmers’ Market: Application Information

Producers, Processors and Cooperatives: Application Information