April 12, 2018
Congratulations again to Kirk Homenick, winner of the inaugural BC Buy Local Award of Excellence!
The president of Naturally Homegrown Foods was recognized in 2017 for his Buy Local campaign, ‘A Chip Close to Home,’ for not only continuing to drive local agrifood sales but also for creating several new jobs for British Columbians.
Recognized as Honourable Mentions were Merissa Myles, Co-Founder of Tree Island Gourmet Yogurt, for using Buy Local funding to connect with grocery buyers, celebrity chefs, and consumers about the benefits of buying 100% BC milk dairy; and Robert Pringle, CEO of the United Flower Growers Cooperative Association, who spearheaded the ‘Flowerful BC’ initiative to encourage consumers to ‘pick local’ when buying plants and flowers.
The BC Buy Local Award of Excellence celebrates one outstanding BC producer or processor based on the achievements of the best Buy Local marketing project—the campaign that was the most creative, strategic and effective in increasing sales and consumer engagement. The 2017 winner was announced at the BC Food Processors Association’s FoodProWest Gala in Vancouver.
For more info on the award, visit www.iafbc.ca/awards/bc-buy-local-award-of-excellence/