IAF is proud to introduce the BC Buy Local Award of Excellence for outstanding producers and processors!
The Award recognizes one outstanding BC producer or processor based on the achievements of the best Buy Local marketing project—the campaign that was the most creative, strategic and effective in increasing sales and consumer engagement.
The 2017 recipient is Kirk Homenick, President of Naturally Homegrown Foods. Kirk was recognized for his Buy Local campaign, ‘A Chip Close to Home,’ which has not only continued to drive local agrifood sales but has also created several new jobs for British Columbians.
The Award Selection Committee also recognized two Honourable Mentions – Merissa Myles, Co-Founder of Tree Island Gourmet Yogurt, for using Buy Local funding to connect with grocery buyers, celebrity chefs and consumers about the benefits of buying 100% BC milk dairy; and Robert Pringle, CEO of the United Flower Growers Cooperative Association, who spearheaded the ‘Flowerful BC’ initiative to encourage consumers to ‘pick local’ when buying plants and flowers.
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